Case study on automotive sector

Company profile

New Delhi-based Cars Private Limited is located across the state. It is a reputed Honda dealership and also bagged variant accolades such as Best Service Advisor Award, Best Service Technician Award, Green Dealer Award, etc.

The dealership also provides different range of new and used Honda cars, repair services, test drive facility, finance & insurance options. It also has state-of-the-art showrooms and service centres located across Delhi.

It is planning to spread its foothold across different other metros such as Mumbai, Kolkata, Hyderabad, Pune in the coming six months.


Cars Private Limited stated that they received numerous visits from the potential customers on every day basis. Research shows that any visiting clients is considered as a serious potential client and also purchases a car with a short span of time if impressed by the services and pricing. In such a scenario, the term 'effective' following up on the non-buyers takes a back seat.

Moreover, Cars Private Limited was not able to remind the existing clients about the needed service. In a busy dealership like Cars Private Limited, effective scheduling of routine service appointments for the buyers was also getting hampered.

After registering considerable decline in profit levels, Cars Private Limited started to look for a CRM that can help it to bring improvement in its revenue stream. Cars Private Limited was clear that it needed an automotive CRM that encompasses all the different facets of automotive CRM, lead tracking and follow up in one user friendly and intuitive system.

Our solutions

Sales CRM - Auto helped Cars Private Limited to turn more un-sold clients into sold customers, sold clients into loyal customers. Despite reviewing some of the famous CRMs, Cars Private Limited preferred to opt for sales CRM .

  • Easy management of leads, potential clients and also customer information.
  • Creating and capturing of leads from varied sources such as showroom, Internet, etc.
  • Automatic distribution of leads.
  • Share details on different vehicles, partners, and opportunities with management, sales and marketing teams.
  • Enhance client loyalty via personal, phone, mail, emails.
  • Offering management insight into the sales opportunities, progress on sales pipeline and forecasts.
  • Custom designed campaigns to help attain competitive edge as compared to the competitors.
  • Campaign management for planning, executing and also keeping tab for carrying out efficient marketing campaigns.
  • Enhancing collaboration between team members of the organization to ensure a quality client service experience and follow up.

Within days of implementation, proved its mettle by helping Cars Private Limited attain its different goals such as -

  • Witnessing 100% jump in lead generation.
  • Lowering of upsell sales cycle.
  • Bringing improvement in buying experience for clients.
  • Easy cleansing and import of data.

Sales CRM implementation helped in cost containment through streamline production and distribution operations. It also helped in visibility across operations for sound decision making. provides correct statistics for all movement for every product line, across the industry.

Who we are?

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